Project date: 2020
About: Black Diamond is an upcoming Mexican leather–craft shop that will offer timeless products for a young market.
Create the brand's visual identity and positioning. This included designing from the brand's logo and colours to the brand's personality and tone of voice.
For the logo, I wanted to highlight the qualities of the brand's beautiful handcrafted work and pair them with a raw diamond, the most natural, authentic and beautiful state of a diamond.
The primary colour is black, as is implied in the brand’s name, but it is balanced with a colour palette that has the same natural and earthy look inspired by both leather and raw diamond.
Furthermore, I was asked to develop a concept image for Black Diamond's packaging. Its catalogue of products ranges from shoes and bags to wallets and belts. I suggested these concepts for the labels, bags, and boxes.