![](https://cdn.myportfolio.com/80b6c4fe-a9bd-416d-a7c1-52f1e6c54a33/8803addb-24ac-4173-a0cd-f3f635155dd6_rw_1920.png?h=686677923cb5a70b61832bad289bc9fb)
Project date: 2020
About: Housefiit is a collaborative platform made by and for athletes. Its main goal is to offer workout videos, meal plans by a certified nutritionist, helpful health information, as well as a future online store to sell sportswear and equipment.
![](https://cdn.myportfolio.com/80b6c4fe-a9bd-416d-a7c1-52f1e6c54a33/883fe8b9-32e2-4580-9fb2-b2391818f089_rw_1920.png?h=9bfcd4b65c91347cdbc12f5a95941e16)
Brief
Create a visual identity that reflected the vitality and energy of the athletes and was easy to replicate on merch products, online workout videos and social media.
![](https://cdn.myportfolio.com/80b6c4fe-a9bd-416d-a7c1-52f1e6c54a33/4b552005-7d35-4a10-9bef-ca2d59ca4a74_rw_1200.png?h=70e921cc33994da8651dd6fcb30fce09)
![](https://cdn.myportfolio.com/80b6c4fe-a9bd-416d-a7c1-52f1e6c54a33/569edc63-23c2-41fd-8a9a-768968248571_rw_1200.gif?h=cae321ce70c9f82695e8d578e1d2378d)
The selected logo was conceived by combining the initials H-F with the main concept of being a fitness gathering place. The result was a simple, but solid design.
![](https://cdn.myportfolio.com/80b6c4fe-a9bd-416d-a7c1-52f1e6c54a33/8588ea7a-6edb-4079-a16c-29da129e61d9_rw_1920.png?h=7883eac213a87ba220338bebc1a5774d)
Housefiit's Instagram and YouTube channel: